CLW Consulting Blog

The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.

Search Engine Marketing - Increasing Your Search Engine Ranking

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

(If you are considering hiring a search engine optimization service, please read my article “Choosing A Search Engine Optimization Company”.)

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There are many reasons why a pre-pharmacy student may choose to apply to a certain pharmacy school. These factors may include things such as location, curriculum, weather, class size and etc. However, there is one criterion that is often overlooked by most students. This method requires little effort and is based on something that most of us use everyday. Many students do not choose schools by their Google PageRank. The Google search engine is hard at work everyday. It is the #1 search engine in the United States. Why not use its searching powers to your advantage by using one of their tools? This tool is the Google PageRank.

What is Google PageRank? To keep it short and simple, it is basically how the Google search engine grades the importance of a particular website. And as of this writing, the highest page ranked pharmacy school in the Google Directory, under “School of Pharmacy”, is the University of California, San Francisco. Below are the top 10 pharmacy schools according to Google PageRank.

1) University of California, San Francisco

2) Purdue University

3) University of Cincinnati

4) University of North Carolina

5) University of Kentucky

6) University of Minnesota - Twin Cities

7) Ferris State University

8) University of Tennessee

9) University of Oklahoma

10) Idaho State University

Why not select your schools according to this ranking? If an interviewer ask, why you chose to apply to their pharmacy school, you can always say something like “I applied to your pharmacy school because it is highly ranked according to the Google PageRank system.” Be unique and you never know if this answer or one that you create yourself can get you into pharmacy school.

Now the 4 tips to getting into these top ten pharmacy schools in the US are:

1) Apply Early.

2) If research is necessarily for acceptance, make sure that you begin your research project early, preferably in your 1st or 2nd year of college.

3) Ace your PCAT

4) Become a great story teller.

Charlie Thai is a pharmacy student and author of the “How To Get Into Pharmacy School” Ebook. He can be reached by going to http://www.GetIntoPharmacySchool.com

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California joins Harvard, Oxford, Stanford, the University of Michigan and the New York Public Library in the Google Book Search project. It is known that The University of California holds 100 libraries on 10 campuses across the state and ranks as the largest research and academic library in the world.

Reports says that Google is working with the U.S. Library of Congress on a similar effort, For Google, the new momentum for its Book Search Project is the latest in a string of high-profile deals it has announced over the past week in which it signed a major search and advertising contract with News Corp., the owner of MySpace.com, and a video advertising and delivery deal with Viacom, owner of MTV, were amongst the people who has a done deal with the search engine mammoth.

Jennifer Colvin, a spokeswoman for the University of California’s digital library arm, said “We know that we will be digitizing several million volumes but not the entire 34 million.”

Google Books product manager Adam Smith confirmed that the project would scan books numbering “in the millions,” but declined to offer specific targets in terms of the number of books or the scope of financing Google planned to provide. The Google Book Search project was a far larger in scope than its undertaking with the Yahoo-Microsoft funded group.

Jron Magcale
Search Engine News

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Ask anyone making money on the Internet what the key is to their success and they will eventually admit that the key is finding hot markets to sell to.

That the marketing and sales letters really take a back seat to finding that hot, passionate market that is flush with cash and ready to spend it on their passion.

However, like anything in business that is worth doing, while this concept really is simple, it is not necessarily easy.

If it was, everyone would be Internet millionaires.

Luckily, there is a way to find hot markets as early as tonight without doing a lot of research, surfing a million websites and without even leaving your home.

And that secret way is ebay.

In fact, as far as a research tool for markets and knowing what is out there in the market and what people are willing to pay for things, you simply cannot beat surfing around ebay and just looking up various different products and seeing what’s going on.

I mean, think about it — you have thousands and thousands of niche markets and big markets in the world. And each and every one of them is represented by sellers on ebay.

And so, to find a hot market to sell to, and to know what kinds of products that market buys and how much they are willing to pay for those products, you simply go to ebay and find out.

You can see what people are paying for and what they are not paying for. You can see how many people are into a particular product and how many people are not into it. And by looking at a buyer’s history, you can even see what related products a particular market is into as well.

Quite frankly, I have been in this Internet marketing game for a long time, and I cannot think of a better and cheaper way to find a market to sell to, and a product to sell to that market, than by simply researching ebay for a few hours.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to: http://hardtofindseminars.com/Audio_Marketing_Service.htm

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Did you know that Forbes magazine has reported that pay per click ad sales are expected to increase to at least an astounding $8 billion by the year 2008? Pay per click though still unfamiliar to many, will be around for a very long time. One of the search engine giants to capture a lion’s share of this market is Google through its Google Adwords service. A few ebooks like Google Cash and The Definitive Guide To Google AdWords provide basic and advance knowledge on releasing the incredible power of pay per click campaigns especially as this applies to businesses and affiliates around the world. Big businesses are still the largest group to benefit from incorporating pay per click in their advertising budgets but, home-based businesses and affiliate program promoters can benefit too if they understand how to use this tool.

Pay per click search engines provide a way for you to basically buy your way to the top of search results for any keyword you wish. Pay per click advertising works thru a bidding process, and your ads appear in the results pages of search engines such as Google, Yahoo, Ask Jeeves. With Google Adwords you bid on the keywords you want to focus your ad on. For example if someone were searching on “gourmet coffee”, if you’re the highest bidder for “gourmet coffee” you receive top placement for that phrase and depending on the search engine, the top 3-5 bidders for that phrase also receive placement on the first page of unpaid search results.

With Google Adwords the “ad campaign” is everything. When you sign up with Google Adwords you have unlimited campaigns at your disposal. I enjoy promoting affiliate programs and in the past I spent a lot of time deciding which keywords I would bid on to attract buyers to my affiliate programs. The only tool I use right now is Ad Word Analyzer which saves tremendously on time and gives me an overview of my keyword and/or keyword phrase as it was searched on the top two pay per click search engines Google and Overture (now called Yahoo Search Marketing).

Now that you’ve done your research and you’ve collected your keywords and/or keyword phrases, you’ll need to open an Adwords account.

1. To do this go to https://adwords.google.com/. There is a one time sign up fee of $5 and your username and password are emailed to you.

2. Now you can log into the system and select “create a new campaign”. Give your campaign a name that will also allow you to create multiple campaigns.

3. Before creating your first ad, I recommend that you print out Google’s set of guidelines, ebooks such as Google Cash cover this area as well. Since most of you are probably promoting affiliate programs, it’s important that you notify Google of this by simply adding “aff” at the end of your ad text.

A few tips to keep in mind:

a. To keep your ad targeted, make sure your keyword or keyword phrase is in the headline.

b. Put your keyword or keyword phrase in the text of your ad.

c. In promoting your affiliate program, make sure you’re linked directly to the owner’s website thru your affiliate link so that you’ll get the credit and the cash!

Now you can submit your ad and start tracking your campaign over the next few days. If you’re not happy with your ad’s performance you can make changes such as targeting other keywords or increasing your bid a little at a time. Adwords is flexible in allowing you to make changes within Google guidelines of course, to make your ad campaigns successful.

Pay per click is here to stay and it offers a high level of assurance that your ad is reaching your targeted audience. With the proper management and a clear vision, pay per click specifically Google Adwords, can provide you with well targeted and economical advertising on the internet.

As mentioned earlier pay per click ad sales are expected to increase to at least $8 billion by 2008, with Google Adwords, the right resources and a little effort on your part, you can also benefit from this increase and find yourself with a significant supplemental income each month or a fulltime “leave my 9-5 job” income. The sky is truly the limit with pay per click.

Copyright 2006

Maxine Hough is the owner of The Internet Marketing Tool Site. Put your site on the “cutting edge” with the most effective internet marketing tools to truly deliver high traffic flow to your site. Ebooks and tools mentioned in this article can also be found on this website. => http://www.the-internet-marketing-tool-site.com

This article can freely be distributed and re-printed as long as the information about the author remains and the links in the author’s section remain active and clickable.

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